About Us

Fits Consulting / About Us
FITS Consulting
Your partner to managing enterprise complexity

WHO WE ARE

Based in Dubai, FITS Consulting is a specialized IT Business Consultancy firm that helps companies from different industries expand into the Middle East region – at the lowest cost and risk possible!

Our strong team of IT Business Consultants has over 40+ years of regional and international experience. By combining our digital and technological expertise with knowledge to various industries and sectors, we offer the most cost-effective way for software companies to grow sales and business operations across the Middle East region.

As such, our FITS Consulting MaaS (Management as a Service) platform enables software companies to rapidly create direct presence in the Middle East and back it up with a sales, pre-sales, delivery, and channel management layer – Software companies would avoid infrastructure cost and maximize investment on direct revenue-based activities.

Vision

To be the most trusted regional digital transformation partner providing innovative business solutions based on international best practices and leading-edge technologies that enable our Customers to create sustainable competitive value.

Mission

Our mission is to help organizations execute their strategy with measurable value, invest in digital transformation with clear purpose, and secure existing operations with effective governance to achieve sustainable outcomes.

Values

Ownership: we are accountable when and where we need to be.
Integrity and Transparency: everyone knows everything at all times.
Innovation: we challenge status-quo to perpetually do things better.
Whatever It Takes: we strive to add-value to our clients and partners.

FITS Consulting
Leadership Team
Dany Aoun

Dany is an IT executive with over 30 years of experience in enabling business services markets. Dany held various leadership positions with IBM, Oracle, EMC, and Ultimus. He holds a bachelor’s degree in computer engineering from the American University of Beirut.

Abdallah el Kadi

Abdallah is a recognized thought leader and regional pioneer in Enterprise Architecture and digital transformation. Previously, as founder and CEO of Shift Technologies, Abdallah assisted many organizations in achieving success in the public sector, oil & gas, telecom, and financial services through innovation and transformation.

Mike Merdinian

Mike is an executive transformation leader with a proven track record in large-scale transformations in banking, government and supply chain across North-America, Europe, and the GCC region. Mike is an instructor for continuous transformation and Blockchain in one of the world’s leading universities.

Joana Abou Jaoude

Joana is a management consultant. She worked with a Big 4, Amazon, and Oracle. She is tech-savvy and led large digital transformations with focus on Governments and Public Sector. Her experience lies in Strategy and Operations. She is also experienced in all things people development. She has a BA in economics, an MA in sociology, and she is certified in Org. Behavior from the London School of Economics.

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