About Us

Fits Consulting / About Us
FITS Consulting
Your partner to managing enterprise complexity


Based in Dubai, FITS Consulting is a specialized IT Business Consultancy firm that helps companies from different industries expand into the Middle East region – at the lowest cost and risk possible!

Our strong team of IT Business Consultants has over 40+ years of regional and international experience. By combining our digital and technological expertise with knowledge to various industries and sectors, we offer the most cost-effective way for software companies to grow sales and business operations across the Middle East region.

As such, our FITS Consulting MaaS (Management as a Service) platform enables software companies to rapidly create direct presence in the Middle East and back it up with a sales, pre-sales, delivery, and channel management layer – Software companies would avoid infrastructure cost and maximize investment on direct revenue-based activities.


To be the most trusted regional digital transformation partner providing innovative business solutions based on international best practices and leading-edge technologies that enable our Customers to create sustainable competitive value.


Our mission is to help organizations execute their strategy with measurable value, invest in digital transformation with clear purpose, and secure existing operations with effective governance to achieve sustainable outcomes.


Ownership: we are accountable when and where we need to be.
Integrity and Transparency: everyone knows everything at all times.
Innovation: we challenge status-quo to perpetually do things better.
Whatever It Takes: we strive to add-value to our clients and partners.

FITS Consulting
Leadership Team
Dany Aoun

Dany is an IT executive with over 30 years of experience in enabling business services markets. Dany held various leadership positions with IBM, Oracle, EMC, and Ultimus. He holds a bachelor’s degree in computer engineering from the American University of Beirut.

Ghassan Turqieh

Ghassan is a seasoned professional with more than 25 years of consulting experience, split between Accenture and Deloitte, working in the ME, UK and US. Over the years, Ghassan gained a well-rounded experience on how best to design, develop and deploy business and technology/Digital solutions. Ghassan holds Bachelor and Master degrees in computer and communications engineering from the American University of Beirut and an MBA from the University of Strathclyde.


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